Conversion Rate Calculator
Calculate your conversion rate from visitors and conversions. See the percent, and find how many more conversions a small rate lift would bring.
Conversion rate, simply put
Conversion rate is the share of visitors who take the action you want, whether that is a purchase, a signup or a lead form. You divide conversions by visitors and multiply by 100. It is the cleanest measure of how well a page, ad or funnel turns interest into results.
Small rate gains, big results
Conversion rate has leverage. Because it multiplies against all your traffic, a tiny lift can mean a lot of extra conversions without spending more on ads. This tool shows how many extra conversions a single percentage point would add at your current traffic, which often makes the case for testing your page before buying more visitors.
How to use it
Enter your visitors or leads and your conversions for the same period. The tool returns the conversion rate, the one-in-how-many figure, and the gain from a one point improvement. To connect this to ad spend, use the CPM and CPC Calculator and the ROAS Calculator.
Frequently Asked Questions
How do you calculate conversion rate?
Divide the number of conversions by the number of visitors or leads, then multiply by 100 to get a percent.
What is a good conversion rate?
It varies widely by industry and traffic source. Two to five percent is common for ecommerce, but compare against your own past results.
Why focus on conversion rate?
Because improving it lifts results across all your traffic, often at lower cost than buying more visitors.
Is it free?
Yes, free and private.