Markup Calculator
Turn a cost and a target markup into a selling price. See the price, the profit per unit and the resulting margin so you price products with confidence.
Markup sets the price
Markup is the amount you add to your cost to reach a selling price, written as a percent of cost. A 50 percent markup on a 30 dollar item adds 15 dollars, giving a 45 dollar price. Many businesses price this way because it is simple: pick a markup rule and apply it to every product.
Watch the margin it produces
The trap with markup is that it does not equal margin. A 50 percent markup gives only a 33 percent margin, because margin measures profit against price, not cost. This tool shows the margin your markup produces, so you never assume a 50 percent markup means you keep half of every sale. To work backward from price to profit, use the Profit Margin Calculator.
How to use it
Enter your cost per unit and the markup percent you want to apply. The tool returns the selling price, the profit per unit, and the true margin. Test different markups to find a price that hits both your margin goal and what the market will pay.
Frequently Asked Questions
How do you calculate selling price from markup?
Multiply the cost by one plus the markup percent. A 30 dollar cost with 50 percent markup gives 30 times 1.5, which is 45 dollars.
Why is my margin lower than my markup?
Because margin divides profit by price while markup divides by cost. The price is larger, so the margin percent is smaller.
What markup should I use?
Enough to cover overhead and leave profit after margin. Many retailers use 50 to 100 percent depending on the category.
Is it free?
Yes, free and private in your browser.